RedRecords’ lullaboy returns to his roots and puts culture at the forefront with his latest single ‘3 New Words’. This release marks a significant milestone in the Indonesian-Singaporean singer-songwriter’s journey, being his first foray into showcasing his second language: Bahasa Indonesia. Having left an indelible mark with his first 4 singles released under the label – collectively amassing an impressive 30 million streams – lullaboy is poised to capture the hearts of audiences once more with ‘3 New Words’. A warm homecoming, the single sees lullaboy meld his American and Singaporean roots with his Indonesian culture to unveil an intimate, new layer of vulnerability (and identity) that extends across oceans and tides.
At its core, "3 New Words" is a personal revelation; a melodic love letter. While lullaboy's catalog consists wholly of English songs to date, ‘3 New Words’ introduces a refreshing departure as he embraces Bahasa Indonesia for the first time in his music, treating listeners and fans back home in Indonesia – and, incidentally, Malaysia as well.
The chorus beckons listeners and fans: "I'll teach you 3 new words, aku cinta kamu, and if you're from my world, that just means I love you." Within the enchanting words "aku cinta kamu" – three words that hold immense significance to the Pop phenomenon – lullaboy shares the essence of his emotional universe, and invites a cross-cultural connection like no other.
The song’s production is organic and heartfelt – nuanced in its storytelling. The melodic and harmonic elements are a direct homage to the distinct color palette of iconic Indonesian ballads in popular music. As the song unfolds, it seamlessly incorporates a contemporary "Daniel Caesar-esque" touch, weaving it into the fabric of lullaboy's musical identity and instincts. Propelled by romantic acoustic guitars and lush strings, ‘3 New Words’ feels like an embrace; offering listeners a guiding hand and the gentlest of landings.
A resplendent ode to his third-cultural identity, ‘3 New Words’ was written in America to honor his Indonesian culture and heritage, and masterfully recorded and crafted in Singapore – a poised vignette showcasing all of the intricate details that make lullaboy the star that stands before audiences today.
