The renowned British-founded cosmetics brand, Lush, is making waves in Malaysia with the opening of its tenth store at Suria KLCC, Kuala Lumpur. 

Beyond offering high-quality, fresh, and handmade cosmetics, Lush has become a trailblazer in environmental conservation and sustainability. With a focus on human, animal, and environmental rights, the brand continues to spearhead a cosmetic revolution to save the planet.

One of Lush Malaysia's notable initiatives is its commitment to environmental preservation, exemplified by its coral planting project. The brand is also renowned for its packaging-free innovations, successfully eliminating a significant 13.8K tons of plastic globally. By introducing naked products such as bath bombs, shampoo bars, and pressed conditioners, Lush has prevented the production of plastic equivalent to the weight of 76 blue whales.

Dr Harvinder Harchand, Director of Lush Malaysia, emphasized the brand's dedication to sustainability, stating, “In our stores, customers can experience Lush’s products being sold without packaging, or as they call it 'naked' products. The idea behind naked products is to reduce costs associated with packaging, enabling the use of better ingredients suitable for the customers’ needs.”

* Dr Harvinder Harchand, Director of Lush Malaysia encourages the customers to support the mission of Lush by saving the planet, leaving it "Lusher" than we found it. 

Lush's commitment to social responsibility is evident through initiatives like the Charity Pot and Bring It Back schemes. The Charity Pot, a Lush hand and body cream, directs 100% of sales (minus local taxes) as grants to groups advocating for animal protection, environmental causes, and human rights.

The Bring It Back scheme encourages customers to return empty packaging to Lush stores, contributing to the reduction of plastic waste. Lush customers in Malaysia can exchange qualifying packaging items for RM3.00 towards their in-store purchase or bring five empty black or clear pots to receive a free fresh face mask. This closed-loop recycling system helps Lush reduce plastic waste and fully recycle its black polypropylene pots to create new packaging.

Dr Harvinder emphasized, “At Lush, we believe that a business should be ethical, and all trade should be fair. This is reflected in our products and how we conduct our business. Consumers are becoming increasingly conscientious about the impact of the products they buy. We want to make sure when customers purchase our products, it resonates with their values."

To enhance customer awareness and product selection, Lush personnel are available on-site for consultations, ensuring customers find products that align with their needs and values. To explore Lush's products, values, and various ethical initiatives, visit lush.my