South Korea's captivating culture has enchanted people worldwide, including Malaysia, where the passion for K-culture is remarkable.

This phenomenon was prominently displayed at the recent Korea Travel Fest 2023, which took place on October 28th and 29th at the Kuala Lumpur Convention Centre. The event transported attendees deep into the heart of South Korea through an immersive K-experience that ignited their passion for all things Korean.

A One-of-a-Kind K-Celebration

The Korea Travel Fest 2023, hosted by the Korean Ministry of Culture, Sports and Tourism in collaboration with the Korea Tourism Organization and with support from the Embassy of the Republic of Korea in Malaysia, served as an invitation for participants to embark on a journey to South Korea. This journey was in alignment with Visit Korea Year 2023-2024.

* From Left to right: Kassy , Car, The Garden , Mr Seo Young Choong, Executive Vice President of the International Tourism Division of Korea Tourism Organization ,Soyou and Vincent Blue. 

Mr. Moon Sangho, Managing Director of the Korea Tourism Organization, explained, "The Korea Travel Fest 2023 coincides with the two-year Visit Korea Year campaign that is currently in full swing in 2023 and 2024. During this two-year period, the Korea Tourism Organization is offering a plethora of events, travel packages, and promotional campaigns that leverage the allure of K-culture to entice visitors to our beautiful country. In essence, Visit Korea Year 2023-2024 is an invitation to revel in K-culture all year round, and we are thrilled to extend this invitation to our Malaysian friends.

The festival encompassed a wide range of Korean offerings. The first day concluded with an enchanting and soul-stirring experience, featuring a heartwarming concert by South Korean artists like Soyou, Kassy, Car The Garden, and Vincent Blue. They serenaded the audience with OST songs from beloved K-dramas, creating a delightful musical experience.*The first day of the festival concluded with a heartwarming concert featuring South Korean artists like Soyou, Kassy, Car The Garden, and Vincent Blue.

On the second day, the spotlight was on South Korean singer, artist, and songwriter, Kim Jaejoong. His exclusive concert and the special session where he shared personal stories and answered questions left the audience in awe, deepening their connection with South Korea.

*South Korean singer, artist, and songwriter Kim Jaejoong. 

Beyond the realm of music and K-pop, the Korea Travel Fest 2023 served as a portal to the captivating world of South Korean culture, heritage, and traditions. It offered a kaleidoscope of experiences, including travel insights from travel partners and organizations, as well as a variety of activities, allowing visitors to explore different regions of Korean tourism.

The carefully curated K-Beauty, K-Content, and K-Food Zones transported attendees to the heart of South Korea's beauty, media, and culinary delights, leaving them eager to immerse themselves in these aspects of K-Culture. Visitors also had the opportunity to win exclusive concert passes and flight tickets, enticing them to discover the magic of South Korea for themselves.

Moving Beyond the Festivities

The Korea Travel Fest 2023 did more than just celebrate festivities; it successfully fostered connections and kindled a desire to explore South Korea among participants. The multifaceted activities and performances celebrated the bond shared between Malaysia and Korea, serving as an invitation to discover South Korea's rich heritage and its allure.

Indeed, South Korea's allure is unlike any other, from the dazzling metropolis of Seoul that seamlessly blends modern skyscrapers and ancient palaces to the natural paradise of Jeju Island, a UNESCO World Heritage Site and a haven for nature enthusiasts. Other destinations, like the coastal city of Busan, the K-fashion hub of Dongdaemun, and hidden gems like the Presidential Office of Cheong Wa Dae, offer unique insights into South Korean culture and history. For Malaysians seeking a winter holiday, Gangwon State provides a variety of exciting winter activities.

South Korea has something to offer everyone, whether you're seeking cultural experiences, natural wonders, urban exploration, or culinary delights.

So, why wait? Start planning your unforgettable holiday in South Korea today. Travelers can also take advantage of exclusive deals on hotels, attractions, and flights through Korea Travel Fest's partners like Agoda, Klook, Air Asia, Batik Air, and Korean Air. The best time to visit is during Visit Korea Year 2023-2024, as each season brings its own unique charm, from cherry blossoms in spring to vibrant autumn foliage, and the magic of winter snowscapes. South Korea welcomes you with open arms, ready to reveal its wonders to every traveler, all year round.

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