Global sports brand, PUMA, has revamped its store in Pavilion Mall, Kuala Lumpur with a view of providing a wholesome shopping experience for its customers.
Boasting a larger space of 486sqm, the new flagship store will house a wider variety of products and feature unique experiential zones able to satisfy the growing consumer demands.
PUMA has added special women and kids concept space and a customization zone to the outlet - both being firsts for the brand in Southeast Asia. The concept spaces will feature special collections for women and kids while the customization zone is an area where consumers can customise selected items with number, alphabet, or generic illustrations by PUMA, after purchase.
Kids Concept corner.
PUMA Golf, Teamsports, Hoops & Motorsport area
Women Concept Corner.
PUMA South East Asia General Manager, Sanjay Roy explained that the brand is excited for the launch and is confident that the new additions will be well-received by shoppers.
“We have always brought exciting ideas to our stores worldwide and as such, we are delighted to introduce PUMA Southeast Asia’s first Women and Kids Concept Space and an exclusive in-store customisation zone in PUMA Pavilion.
“While catering to the growing consumer demand, we believe the store’s unique feature will set it apart from the rest and create a one-of-a-kind shopping experience for our customers,” said Sanjay.
In celebration of its relaunch, PUMA collaborated with StudioBehind90, a local illustration-led agency, to create a one-of-a-kind-mural, fusing the essence of our local cultures and the unmistakable identity of the brand into one vibrant composition. The mural also symbolizes PUMA’s commitment to power the vibrancy of Malaysians and face the future with renewed vigour.
PUMA is also rolling out limited-edition merchandise, gifts, and special discounts in conjunction with the relaunch. Fans of the brand can get their hands on a limited-edition PUMA X StudioBehind90 Tee bearing the mural when they spend RM700 or more on a single receipt. The exclusive top is limited in numbers and will not be made available for purchase.
You can also receive complimentary gifts at the PUMA vending machine with a minimum spend of RM400 while stocks last. With bigger, better, and bolder announcements to come, PUMA is ready to finish the year strongly and leap further forward in 2021.
The PUMA Pavilion Flagship store is now located at Level 5, Lot 5.01A.
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