88rising and G-SHOCK: Celebrating 40 Years of 'Rooted in Toughness' with a Southeast Asia Pop-Up Tour.

In celebration of the momentous 40th anniversary of G-SHOCK, the brand is embarking on a pop-up tour throughout Southeast Asia, themed "Rooted in Toughness." This eagerly anticipated tour will make its final stop at Pavilion Kuala Lumpur from October 23rd to October 29th, 2023.

The pop-up tour is poised to feature the G-SHOCK 40th Anniversary collections, including the Clear Remix series, Remaster Black series, Recrystallized series, Adventurer’s Stone series, Flare Red series, and the highly-anticipated G-SHOCK x Eric Haze collaboration watch.

Over the course of this week-long pop-up event, visitors will embark on an immersive journey through G-SHOCK's history, witnessing the brand's incredible evolution in toughness. From the pioneering G-SHOCK DW-5600C in 1983, which marked a groundbreaking achievement in digital watch technology, to its current iconic status, exemplified by both durability and innovation with the GA-2100 series, visitors will have a unique opportunity to witness the brand's remarkable transformation.

As visitors take in the view of Pavilion Kuala Lumpur's Centre Court, they will immediately be struck by the setup, inspired by the iconic octagonal shape of the G-SHOCK 2100, beautifully encapsulating the spirit of the brand's 40-year journey of resilience.

The pop-up event will also showcase portraits of several artists from the renowned music collective, 88rising, such as Rich Brian, Warren Hue, Spence Lee, Dumbfounded, Ylona Garcia, Milli, Atarashii Gakko!, Niki, and Stephanie Poetri. These artist portraits artfully convey the essence of G-SHOCK's legacy, highlighting the artists' roots and the image of modern toughness. This collaboration with 88rising has set a record by featuring the highest number of 88rising artists in a brand campaign.

Visitors will also have the opportunity to purchase exclusive G-SHOCK x 88rising limited-edition t-shirts, priced at MYR 139 each. These unique t-shirts are available exclusively during the event and are subject to stock availability.

The G-SHOCK "Rooted in Toughness" S.E.A pop-up tour in Pavilion Kuala Lumpur Centre Court is poised to create a vibrant and dynamic atmosphere that resonates with G-SHOCK and 88rising enthusiasts, as well as the youth in Malaysia, all the while introducing a new generation to the brand's rich legacy.

* AFO Announcer - @Jeremy Teo 

* AFO Announcer - @Johel

Details for the G-SHOCK "Rooted in Toughness" Pop-up at Pavilion Kuala Lumpur, Malaysia:

  • Date: October 23rd – October 29th, 2023
  • Time: 10 am – 10 pm
  • Location: Pavilion Kuala Lumpur, Centre Court
  • Campaign page Link