LOH PAK LOON or better known as LOBAK, is quite a hermit, he likes to stay at home to watch films made byhis heroes, such as Takeshi Kitano, Woody Allen, Tomas Alfredson, over and over again, and when his eyesgrow tired from staring at the screen, he'll put on a record or two, usually from the 1960s, recorded live from a popular Jazz pub somewhere in downtown New York.

Out of his love for music and cinema, he stepped into the world of commercials a decade ago. Over the years, he had worked with a long list of clients and creative agencies to craft commercials and films for major brands throughout the region of Southeast Asia, accumulating a diverse range of work. 

Better known for his little quirks and sense of humour, present in most of his work, he is often sought-after when it comes to long forms of whimsical storytelling, but his frequent collaborators will tell you that he has a wickedside, laced with twisted tales and a tint of dark humour.

NOTABLE AWARDS: "KFC Bucket Sessions", YouTube Malaysia Ads Awards 2017 - Best Long Form Ad,"Digi Christmas", Merit - Kancil Awards 2017

CLIENTS: GRAB, KFC, Panasonic, Nissan, Mitsubishi, Tesco, F&N, Ogawa, Prudential, Yoodo, Accenture, Seven Seas, Nickelodeon.