Thule was established in Sweden in 1942. And ever since then, they've made it their business to bring us closer to the world and our passion for life. Thule is made up of an international group of people united by their passion to help active families and outdoor enthusiasts.

Thule helps us transport anything we care for safely, easily and in style so that we are free to live our active lives. They believe in the value of an active life – whether you're in the city or the great outdoors. For our own health and happiness as human beings, and ultimately for the respect and care we then give to the world around us.

Whatever your passion may be, whatever your pursuit. Wherever you're going, whatever you're bringing. With Thule, you're free to live your active life to the fullest. With their products, Thule provides the solution.

On Friday MAG speaks to Magnus Welander, the President and CEO of Thule Group about Thule's products and their mission to provide the solution everyone needs to live life following their passion!